IBM IBV 2026 CEO Study — 5 plays for AI-first transformation
~25 min readPublished 2026 CEO StudyWithin ~18 months· IBM Institute for Business Value (with Oxford Economics)
Estimated time: ~25 min read — for the in-app brief plus opening the primary source.
What this is
IBM Institute for Business Value 2026 CEO Study: five plays for AI-first transformation and C-suite rewiring — specific study page (Oxford Economics partnership), not the general IBV homepage.
IBM’s 2026 CEO Study outlines leadership plays for capturing AI value across the enterprise.
- Frames AI value through operating model, talent, and decision rights — not only models.
- Useful counterweight to pure product marketing from AI vendors.
- Touches CAIO / governance patterns leaders are testing.
- Pair with your team’s norms and apprenticeship risks.
Next action: Name decision rights for one pilot: who decides, funds, and stops it.
Primary source
Read the full source · published 2026 CEO Study.
What changes in how you lead
How decision rights, process, and ownership should change.
- Clarify business vs technology ownership before more tools land.
- Invest in skills and judgment, not only seats and platforms.
- Treat governance design as part of value creation, not a brake.
Deep dive
IBM’s 2026 CEO Study frames five plays leaders use to capture AI value.
Note governance and talent findings alongside the plays.
Pair with your team norms and apprenticeship risk discussion.