Hype vs Reality: A Quick Filter
~8 min read
Estimated time: ~8 min read — for the in-app brief plus opening the primary source.
What this is
A short filter for pitches and headlines: separate demos from durable capability, marketing claims from evaluated performance, and moonshots from process improvements you can run this quarter.
A short filter for pitches and headlines: separate demos from durable capability, marketing claims from evaluated performance, and moonshots from process improvements you can run this quarter.
- Ask for the unit of value: hours saved, errors reduced, revenue influenced — not 'AI-powered' as a feature label.
- Demand the evaluation setting: whose data, what languages, what edge cases, compared to what baseline (human process or prior tool).
- Watch for AI washing: rules engines or search with a chatbot wrapper. Useful maybe — but price and govern accordingly.
- Prefer boring operational gains with owners over visionary platforms without a first workflow.
Next action: Busy leaders lose time to polished narratives. A repeatable filter protects your calendar, budget, and credibility when you sponsor initiatives.
Deep dive
Ask for the unit of value: hours saved, errors reduced, revenue influenced — not 'AI-powered' as a feature label.
Demand the evaluation setting: whose data, what languages, what edge cases, compared to what baseline (human process or prior tool).
Watch for AI washing: rules engines or search with a chatbot wrapper. Useful maybe — but price and govern accordingly.
Prefer boring operational gains with owners over visionary platforms without a first workflow.